Events and fairs are suitable arenas for inspiring, sharing knowledge, showing trends and news and meeting industry colleagues. For the individual exhibitor, it is important to activate their brand position by creating experiences and involving the visitors to the fair. It is important to give positive associations to the business by creating an unforgettable experience for the visitors. It is important to use materials that support the company's brand and that capture attention and engage. Knowledge, inspiration, innovation and pride should be in focus.

"THE NPG We work hard every day to develop concepts for Norwegian and international brands. We work hard to develop the medium through the activation of brands through integrated experiences, knowledge-based stories, sustainable solutions. Smart use of technology underpins and reinforces the message and effect of the total customer experience. For our customers and partners, this optimizes goal setting on brand activation, relationships and sales.» says Stig Kristiansen, CEO of Norwegian Promotion Group (NPG).